Dutch Models Dominating Global Campaigns This Fall

If you've scrolled through any fashion brand's website lately, you've probably noticed something: the face staring back at you is often Dutch. Dutch models have quietly become the backbone of the global fashion industry, and this month is proving the point all over again. From Imaan Hammam fronting two major fashion campaigns to Romee Strijd making headlines around the Victoria's Secret Fashion Show, here's what Dutch models in global campaigns are doing right now.

The Netherlands keeps producing models who don't just walk runways — they book the campaigns that define entire seasons. And October 2026 has been a particularly loud month for them.

Dutch Models Are Running the Fall 2026 Campaign Season

Three names keep popping up across the biggest fashion news of the last two months. Let's break down what's happening with each of them.

Imaan Hammam: The Face of Sézane's New Era (and Elie Saab x H&M)

Few models have had a hotter late summer than Imaan Hammam. The Dutch Moroccan Egyptian model was named the face of French label Sézane's autumn campaign, unveiled on August 23, marking what the brand calls a "new era" under founder Morgane Sezalory. Shot by photographer Mark Kean and styled by Alex Carl, the campaign came with a refreshed visual identity and a new logo for the brand.

The Fall 2026 collection itself leans into a more structured, confident aesthetic — voluminous shoulders, funnel-neck collars, oversized coats, relaxed trousers and slouchy totes. Hammam, who has spoken often about celebrating her Moroccan and Egyptian heritage, fits perfectly into the brand's Parisian-inspired but globally minded world.

That wasn't her only big moment. Earlier this summer she walked the runway for Jacquemus' "Le Bonheur" show, staged on the rocky Ile de la Pietra in Corsica, where she wore an all-white coastal look in front of the Mediterranean.

And there's more coming: Hammam also features in the campaign for the Elie Saab x H&M collaboration, which launches October 22. The campaign was shot on the streets of Paris, with Hammam showcasing the collection's mix of floor-length couture-inspired gowns and everyday pieces. For a high-street collaboration of this scale to build its visuals around a Dutch model says a lot about where she sits in the industry's hierarchy right now.

Add in her September 2026 cover of EE72 — styled by Edward Enninful — and it's hard to argue with this: Imaan Hammam is arguably the most in-demand Dutch model in the world this fall. If you love seeing how she wears her heritage on and off the runway, you might also enjoy checking in on her week to week — I round up the Dutch stars making noise on Instagram this week for exactly that kind of moment.

Romee Strijd: Victoria's Secret Campaign Girl — But Not on the 2026 Runway

Romee Strijd has had one of the most talked-about weeks of any model anywhere. The 31-year-old Dutch model and former Victoria's Secret Angel revealed on TikTok on October 12 that she was not cast for the 2026 Victoria's Secret Fashion Show, which took place in Los Angeles on October 18.

Strijd, who walked the show from 2014 to 2018 and wore the Shooting Star Swarovski look in the 2018 finale, said she'd been on a casting "maybe list" for five weeks with almost no communication. She was candid about the experience: the five-week hold created real mental stress, especially with two young daughters at home, and she said she didn't feel supported by her agency, IMG Models, through the process. "They thought you wouldn't fit in the show this year" was the explanation she eventually got.

Fans were furious. Thousands of comments backed her, some threatening to boycott the show, and Norwegian model Frida Aasen (another established name) said in a comment on Strijd's TikTok that she'd been rejected too.

Here's the part that matters for the campaign story, though: Strijd is confirmed for Victoria's Secret's Spring 2026 campaign. She continues to collaborate with the brand, even without a runway spot this year. It's a reminder that in 2026, the campaign circuit and the runway are two different games — and Strijd is winning the one that actually pays and builds a brand.

For a former Angel who now works the industry as a mom of two, that matters. The runway says yes or no on one casting director's whim. The campaign contract says the brand still trusts your face with its image for an entire season.

Yasmin Wijnaldum: Vogue Adria's October Cover Star

Yasmin Wijnaldum just landed one of the most respected covers a model can get in October: Vogue Adria's October 2026 issue, photographed by Andrew Jarrett with styling by Taylor Angino. The Amsterdam-born model has been a quiet force for years — a Prada runway exclusive early in her career, campaigns with the industry's biggest names — and this cover is a well-earned top-tier editorial moment.

Covers like this matter more than ever because they're global calling cards. An October issue cover gets a model's name into every casting conversation for the season ahead. For Wijnaldum, it confirms that the Dutch model's second act is going stronger than her first.

Her red-carpet and street-style game has been strong lately too — something I keep an eye on in my best dressed Dutch celebrities this October roundup, where fashion moments like this one get their spotlight.

What This Month Says About Dutch Fashion Talent

Look at the pattern. One Dutch model is the face of two separate global campaigns plus a major magazine cover (Hammam). Another is anchoring a Victoria's Secret season even while skipping its runway show (Strijd). A third is headlining an October Vogue issue (Wijnaldum).

There's no single reason the Netherlands produces so many campaign models, but the industry has known it for years: Dutch agencies train their models on commercial work early, the look is adaptable across markets, and the country's modeling culture has depth — the pipeline from scouts to global agencies is unusually strong. The result is a small country with an outsized share of the faces in your Instagram feed.

How to Follow These Campaigns

• Sézane's Fall 2026 campaign is live now on the brand's site and social channels — the Hammam shots by Mark Kean are the centerpiece.
• Elie Saab x H&M launches October 22 in stores and online, with Hammam's Paris-shot campaign imagery rolling out alongside it.
• Victoria's Secret's Spring 2026 campaign with Strijd will drop across the brand's channels as the spring season approaches.
• Vogue Adria's October 2026 issue with Wijnaldum is on newsstands now.

I'll keep tracking these stories and the rest of the week's fashion news here as they develop.

Frequently Asked Questions

Which Dutch models are in global campaigns right now?

The three biggest names this October are Imaan Hammam (Sézane Fall 2026 and Elie Saab x H&M), Romee Strijd (Victoria's Secret Spring 2026 campaign), and Yasmin Wijnaldum (Vogue Adria October 2026 cover). All three bookings were announced or published in the last two months.

Why is Romee Strijd not in the 2026 Victoria's Secret Fashion Show?

Strijd was not cast for the October 18, 2026 show after a five-week casting hold. She revealed on TikTok on October 12 that her agency, IMG Models, gave her little clarity through the process, and that she likely won't audition for the brand's runway again. She will, however, still appear in Victoria's Secret's Spring 2026 campaign.

What is the Elie Saab x H&M collaboration?

It's H&M's latest designer collaboration, bringing couturier Elie Saab's signature glamour to the high street. The collection launches October 22 and mixes floor-length gowns with casual pieces, outerwear and tailoring. Imaan Hammam features in the Paris-shot campaign.

Are Dutch models really that big in fashion?

Yes — the Netherlands has an unusually strong modeling industry for its size. Dutch models like Hammam, Strijd, Wijnaldum, Doutzen Kroes and Lara Stone have headlined campaigns for the world's biggest brands for years. The country's agencies are known for training models on commercial work early, which is exactly what campaign casting directors want.

About the Author

Sidra Salman is the founder of Dutch Stars Daily, where she writes practical, research-backed guides on Dutch celebrities and entertainment. Every guide is tested and written in plain English for a US audience.